Marketing Strategy for Business ''Express Star'' Essay

Marketing Strategy for Business state Star - Essay ExampleThe company is looking for ways to purpose the brand value of MNA and gain trust held within the market it serves (Andereck, 2005). At present the company is pose up a new business arm completely different from the present business units. It has headstrong to open up a new recruiting agency by the name Star Employment Service. separate than that there are plans to build new revenue streams, which will either complement the existing media products or will lead to new business opportunities away from the traditional business model (Abratt et al. 2011). The present look for paper endeavors to produce a rough sketch of the selling strategy that Express & Star mickle follow. The current strategy of Express & Star and its applicability, benefits are discussed in the present business environment. Then a detailed external and internal analysis is produced to reflect the best strategic option available to Express & Star. The ch oice of the most suitable strategy is explained with justification, and then followed up with subsequent implementation. It is finished off with the cellular inclusion of the control musical arrangements to keep the changes within the desired level. Integration of the merchandising problem-solving modes and marketing concern support arranging There are more than 5 different types of marketing management models in the market. Some of the marketing management models have core statistical application and controlling techniques. There are vast differences in the marketing management models like in Marketing Information System, the main idea is to support the marketing management team with critical marketing information processed and filtered by applying statistical techniques. There is some other type of model which is called the Marketing Decision Support System (Wierenga and Bruggen, 1997). The marketing decision support system helps to derive different strategic decisions using statistical concepts combined with strategic concepts and ideas. Again there is other different set of tool called the Marketing Management Support System. The marketing management support system helps to achieve a different set of benefits which are completely different than the other marketing management techniques discussed above. The different marketing management techniques have unique set of benefits and applications which distinguished them from each other. Although one involvement that must be noted is that all the different kinds of marketing management techniques have more or less the same origin. The origin of the different marketing concepts lies in the marketing problem solving modes, which is oblivious formed as the ORAC framework (Wierenga and Bruggen, 1997). The ORAC framework includes the optimizing option, reasoning option, analogizing option and the creating option. It is important that there is proper correlation mingled with the ORAC framework and the marke ting management support system. The following diagram gives an indication of the correlation between the marketing management support system and the ORAC framework Source (Wierenga and Bruggen, 1997) The diagram indicates the relationship between the MPMS and the MMSS. Optimizing leads to phylogenesis of the marketing model estimation, reasoning leads to MKIS, MDSS, MNN and MKBS. Analogizing leads to the development of MCBR and MNN. Creating leads to the d